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Join 7,000+ online coaches and business owners

The step by step how to guide

Grow Your Business With The Systems & Strategies I’ve Personally Used To Generate 8-Figures in Online Sales.

Growing your online presence doesn’t have to feel scammy, transactional, or inauthentic. I’ll show you how to create a brand for your business online, build an audience,  and create an army of loyal, paying customers without wasting years playing trial and error.
TELL ME MORE

Learn The 3 Highest-Leverage Online Skills To Attract & Convert Your Ideal Clients on Autopilot

Nurture, convince, and sell while you sleep with carefully crafted magnetic sales content that attracts your perfect-fit customers from a pool of billions of people around the world
Create Scroll-Stopping Content
Discover how to create valuable, compelling content that your perfect-fit clients can’t ignore (and set yourself above the ChatGPT robots at the same time) 
Craft Profitable Email Marketing Campaigns 
Automate your leads’ “get to know you” process, stop relying on an algorithm to bring you prospects, and broadcast your personal brand hands-free (sales included)
Write Online Assets That Sell For You
Extract yourself from sales calls by creating webpages that tell perfect-fit clients what you sell, why they need it, why they should trust you, and how to pay. These pages unlock scale most business owners only ever dream of.
JOIN THE MENTORSHIP 2.0
Our reviews

What Do Other Business Owners Say About The Mentorship?

Discover Instantly Actionable Insights For Your Business.

Multiple 7-Figure Businesses. Hundreds Of Millions Of People Reached With My Content. 8-Figures In Revenue Generated.

I’m not teaching ideas from a textbook. Everything you’ll discover about building, scaling, & future-proofing your business inside Mentorship 2.0 has come from hard-won, real-world experience.

5M

Followers Online

4x

7-Figure Businesses

3x

No 1 Sunday Times Best Selling Author

1.

 The Early Days

From scratching out a living £30 at a time as a PT on the gym floor in London to travelling the world on my own terms and ticking off my bucket list before age 35, I figured out how to leverage my audience to create a reliable, mostly-passive income that supported my lifestyle

2.

From Content Creator to Entrepreneur

I was aware enough that, when my personal brand took off, I didn’t waste the money I suddenly had. Instead I reinvested it on business ventures. Some failed. Some did well. Every one of them taught me valuable lessons about how to make a business work (and a million ways not to).

3.

Reaching Back

With multiple 7-figure businesses to my name, I turned my attention to helping people like you, who find themselves right where I was only a few years ago. Through Mentorship 2.0, I’m sharing the lessons I’ve learned over the past 10 years to save you from making the same mistakes I did, and earn your success a whole lot easier (If you show up and follow the program).

1.

Built a global team that delivers 8 figures in revenue for the last 3 years

How to attract, recruit and train your team to deliver quality execution, at pace.

2.

Serve over 250+ clients with bulletproof operations

The secrets to servicing multiple clients. How to sign, nurture, manage and maximise the value you get from your clients as you scale.

3.

Learnt how to work ON my agency and not just IN it everyday

So many agency owners trade time for money, without building your business, your income can stop the second you close the laptop. Learn how to build the right systems which ensure you have the time to step away and focus on growth.

WHAT’S INCLUDED

The Most Comprehensive & Effective Online Business & Brand-Building
Mentorship Ever Created

You Get Everything You Need To Build & Monetise Your Brand Online, Based On The Proven Strategies I’ve Used To Generate 8 Figures since 2016
1

The Core Mentorship Course ($2,499 value)

This is the blueprint I followed to dominate online. Discover how to create an audience, and then nurture its members into communities of thousands of paying customers.

Content Mastery Course ($99 value)

Build your personal brand, reach new audiences worldwide & become confident and composed at the single greatest ROI activity for your business: Compelling, attention-grabbing short-form content (no TikTok dancing required).

2
3

Send Emails, Get Paid  ($199 value)

Build an automated sales engine that nurtures, sells, and converts customers while you sleep with the most high-impact tool in your online arsenal: email marketing.

The Silver Play Button (Mentorship Exclusive)

Learn the art of long-form content and nail the fundamentals that goes into making solid YouTube content. Here you'll learn how to peak your prospects interest, maintain longer watch times and set yourself up for success on the platform.

4
5

Turn your followers into leads, even while you sleep.

80% of your results with Manychat will come from 20% of the tools available to you. This short program will show you how to make the most of them.

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Client Retenion

You wouldn’t have to spend so much effort attracting new clients if you just kept the ones you already have, AND got them to pay you more for the same work. I’ll give you the exact methods I use to retain clients and charge more without losing them.

Social Media Strategy

Social media is hard, that’s why most people give up, but that gives you an unfair advantage - as cracking just 1 platform can be all it takes to change your life. I’ll share with you the strategies and funnels I use to grab more attention than I know what to do with and convert it into paying customers.

6

Here’s EVERYTHING You Get Inside Mentorship 2.0

5 Modules. 72 Videos. Hours Of Content. ZERO FLUFF

Modules

Build your audience
6 Lessons

Discover how to grow a community of loyal followers who can’t get enough of your content, and build a thriving community of superfans

Make amazing content
21 lessons

In an ocean or grey, bland, boring content, I’ll show you how to stand out like a purple flying unicorn in a retirement home (without selling out your values or having to act the clown)

Learn to sell via email
16 lessons

Craft emails that your followers can’t wait to open, giving you a direct line to sales when you’re ready to launch

Write killer sales copy
11 lessons

The words you put out in the world sell your brand, attract the people who’ll want to work with you, and help you stand out from the crowd.I’ll show you how to write sales that sucks in your ideal clients, all scrambling to pull out their wallets and buy.

Build your mailing list
8 lessons

Your email list is an asset that’ll outlive every algorithm change, shadow ban, and cancel culture controversy. You’ll discover how to fill your list with quality leads, nurture them, and monetise them when you’re ready.

Improve your landing pages
17 lessons

Tired of working from fill in the blank templates? I’ll show you how to create stunning landing pages that you’re proud to show off andturn curious leads into paying customers like they were written by cash-sucking sales wizards.

Increase demand for your services
8 Lessons

If you’ve ever launched an offer to the sound of crickets, you can’t afford to miss this. I’ll show you how to hype up your audience so you can fill your roster every time you run a launch.

Become the #1 coach in your area
10 lessons

Stop fighting it out with Jonny-come-lately coaches who talk the talk and deliver a hot handful of wet dogsh*t. Leverage your brand and your expertise to stand out in your market, and claim the respect, status, and the rewards you deserve.

Real people with real results

500+ Success stories to date

BONUS: Built in AI to help you learn

$996

FREE

Trained on all our data
We have trained and developed our own AI based on everything we know to make it easy for you
Ask unlimited questions
Completely for free, ask questions and get the exact advice you need
Constantly Updated
As we do more calls, release more content our AI is up to date to give you best support
Our reviews

Take a look at what our 600+ mentees are saying

"I was burnt out and had failed at online coaching before, but James’ course helped me get set up fast and sign my first four clients. I’ve learned landing pages, content creation, email marketing — so much. It’s the best investment I’ve made."

Catherine Sargent

@lisa.fanselow


151 followers

"I followed James for years and realized from his business days that I needed to move online to grow. After joining his mentorship, I now run a high six-figure online coaching business full-time. If you’re unsure, just join — it’s the best investment you’ll make."

Ryan Mouque

@kricketspeegle


1.2k followers

"Before joining, I was overwhelmed and my business was stuck. James’ mentorship gave me clarity, direction, and systems that helped my revenue grow 35% and added 50,000 followers. If you’re on the fence, you’ve got nothing to lose and everything to gain."

Emma Dowling

@kricketspeegle


1.2k followers

"Joining the mentorship was one of the best decisions I made. My followers grew from 1,000 to nearly 31,000, my email list expanded to 5,000, and my clients increased from 5 to 40. It’s all about having skin in the game and creating a life of freedom. If you’re considering it, it’s worth it."

Gerald Lee

@kricketspeegle


1.2k followers

"Before the mentorship, I felt stuck and didn’t know how to grow. In five months, I jumped from 3k to 20k followers and set up automated email systems that bring in leads easily. The mentorship gave me clarity and direction—if you’re on the fence, just do it."

Chelsea

@kricketspeegle


1.2k followers

"Joining James’ mentorship in December 2023 transformed my business. In just a few months, I recouped my investment and grew to 60,000 subscribers on YouTube and Instagram. My client base tripled, and my income more than tripled, all with less effort. I’d absolutely recommend it!"

Craig Jackson

@kricketspeegle


1.2k followers

"Joining the mentorship changed everything. In 12 months, I went from struggling to leaving my job and earning over $61k in a single month. Focusing on solving problems helped me grow fast. If you’re unsure, it’s absolutely worth it.”

Sam Dutney

@kricketspeegle


1.2k followers

I hadn’t taken a vacation in five years as a PT. Three weeks after joining James’ mentorship, I’ve already closed $15k in new contracts and have 20+ leads — and I’m only 20% through the course. It’s been life-changing. If you’re a PT wanting to go online, this is the best way to do it.

Kiran

@kricketspeegle


1.2k followers

You only need to sign 1 client
to make your money back

If I’m honest, I can’t expect to predict all your problems, so this course will grow with the people who are a part of it, as I learn your problems I’ll address them ongoing. Please also don’t forget this course is a tax write off for your next tax bill, it’s a legitimate business expense.

£1,299/ $1,799

£799/ $999

Applications CloseD

Mentorship
Content and IP

Lifetime access to the Business Mentorship Course including all modules + new videos produced monthly.

Access to private community where you can chat with me anytime and be interactive with other members.

Detailed tasks per module so you can practically learn and then apply what I am teaching you in the course.

Bonus, lifetime access to Black Belt Content Mastery, Email Advantage, PT Starter Kit, Silver Play Button & Chatbot n chill

Get direct access to James and our Mentorship Community via Discord where James will critique, advise and support you on your business needs

Get direct access to James and our Mentorship Community via Discord where James will critique, advise and support you on your business needs

Due to the amount of people in the discord and my commitments to my other businesses, we are currently closed. You can still buy the mentorship, consume all the content and get going.

Join the waitlist below to know when we are back open.

£2,699 / $3,499

£1,999/$2,499

Mentorship
Content, IP and James Discord 1-1 Access

Lifetime access to the Business Mentorship Course including all modules + new videos produced monthly.

Access to private community where you can chat with me anytime and be interactive with other members.

Detailed tasks per module so you can practically learn and then apply what I am teaching you in the course.

Bonus, lifetime access to Black Belt Content Mastery, Email Advantage, PT Starter Kit, Silver Play Button & Chatbot n chill

Get direct access to James and our Mentorship Community via Discord where James will critique, advise and support you on your business needs

Due to the amount of people in the discord and my commitments to my other businesses, we are currently closed. You can still buy the mentorship, consume all the content and get going.

Join the waitlist below to know when we are back open.

sold out

Join the Community (Reopening Soon)

Be part of a private space where creators and entrepreneurs get hands-on support, accountability, and clarity to scale faster.

Get personal guidance and quick answers whenever you hit a roadblock.

Stay consistent and focused alongside other driven creators pushing toward the same goals.

Receive insights and critiques you won’t find anywhere else

JOIN THE WAITLIST
Our reviews

Take a look at what our 600+ mentees are saying

Join the Business Mentorship

If I’m really honest, I can’t expect to predict all your problems, so this course will grow with the people who are a part of it, as I learn your problems I’ll address them ongoing. Please also don’t forget this course is a tax write off for your next tax bill, it’s a legitimate business expense.

£1500 / $1999

£1999 / $2499

JOIN THE BUSINESS MENTORSHIP TODAY.

Lifetime access to the Business Mentorship Course including all 7 modules + new videos produced monthly.

Access to private community where you can chat with me anytime and be interactive with other members.

Detailed tasks per module so you can practically learn and then apply what I am teaching you in the course.

Bonus, lifetime access to the Short Form Content Mastery course.

OR

£1500 / $1999

$12,500

APPLICATION ONLY

10 WEEKS OF 1-1 COACHING.

Have me step inside your business and work closely with you on improving every area of your current operation.

FREE access to the full suite of Business Mentorship Courses (worth $2499)

Join our private Discord community where you can chat with me anytime and be interactive with other members.

Instantly receive new courses and modules within the business mentorship suite for free, for life.

OR

Frequently Asked Questions

Who is this course for?

This course is made for any business owner looking to sell more online. It condenses years of insights to show you how to build an audience and monetise using the proven blueprints I still use to this day.

I am struggling to get online clients, will this help?

Yes - the key focus in the course is how to get more clients.

What are the new modules coming?

I'm always looking for ways to improve the course by adding in new modules and new courses based on community feedback.

Is this for the UK only?

This is for anyone in the world that wants to start, scale and grow their online business.

Will I be able to speak to James?

Yes - I will be in the community to answer any questions and you can book 1-2-1 call with me for an additional fee.

Is this only for coaches?

The content inside Mentorship 2.0 applies to ANY business owner who wants to build an online presence.

I already have some experience online. Can this help me?

We’ll work with you to improve your strengths and supercharge your weaknesses. If you want to grow online, this course will help you do just that.