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You don't need a bigger following. You need better content.
The Content Creation Course gives you the exact editing, lighting, and delivery playbook I use to grow my own channels. 21 videos, built to get you posting better content this week, not someday.
Join 12,000+ online coaches and business owners
You don't need a bigger following. You need better content.
The Content Creation Course gives you the exact editing, lighting, and delivery playbook I use to grow my own channels. 21 videos, built to get you posting better content this week, not someday.
$99 / £79
I am hosting a free mentorship call if you buy before 22nd June!
Invitation to join the call is free for anyone who has purchased the course before 22nd June!
Saturday 23rd of June
You already know you should be posting more. What you don't know is what's actually working and what's just eating your time.
This is for coaches and business owners selling a service online who want to stop guessing on camera and start putting out content that gets watched, remembered, and acted on.
Over 12,000 coaches and business owners are already using this. My own following grew the same way, by doing this consistently, not by hiring it out.
21 videos. Grouped by what you're actually trying to fix.
Filming, once and for all.
Cameras, lighting, angles, audio. What to buy, what to skip, and how to get a shot that looks professional with what you already own.
Editing that keeps people watching.
The exact cuts, pacing, and hooks I use to keep retention high, taught step by step inside CapCut and DaVinci.
Sounding like yourself on camera.
Scripting and delivery frameworks that make talking to a lens feel normal, plus how to actually look confident instead of just hoping you do.
Getting seen.
Posting frequency, captions, and the small habits that separate creators who grow from creators who stall.
+FREE BONUS
Get the ints edits course free with this
What changes once you've gone through it
You stop staring at your phone for twenty minutes trying to think of a hook
You sound calm and clear on camera instead of stiff
You know what to film, how to light it, and how to cut it before you ever hit record
You have a system for content instead of a habit of winging it
Our reviews
Take a look at what our 1200+ mentees are saying
Our reviews
Take a look at what our 1200+ mentees are saying
"I was burnt out and had failed at online coaching before, but James’ course helped me get set up fast and sign my first four clients. I’ve learned landing pages, content creation, email marketing — so much. It’s the best investment I’ve made."
"I followed James for years and realized from his business days that I needed to move online to grow. After joining his mentorship, I now run a high six-figure online coaching business full-time. If you’re unsure, just join — it’s the best investment you’ll make."
"Before joining, I was overwhelmed and my business was stuck. James’ mentorship gave me clarity, direction, and systems that helped my revenue grow 35% and added 50,000 followers. If you’re on the fence, you’ve got nothing to lose and everything to gain."
"Joining the mentorship was one of the best decisions I made. My followers grew from 1,000 to nearly 31,000, my email list expanded to 5,000, and my clients increased from 5 to 40. It’s all about having skin in the game and creating a life of freedom. If you’re considering it, it’s worth it."
"Before the mentorship, I felt stuck and didn’t know how to grow. In five months, I jumped from 3k to 20k followers and set up automated email systems that bring in leads easily. The mentorship gave me clarity and direction—if you’re on the fence, just do it."
"Joining James’ mentorship in December 2023 transformed my business. In just a few months, I recouped my investment and grew to 60,000 subscribers on YouTube and Instagram. My client base tripled, and my income more than tripled, all with less effort. I’d absolutely recommend it!"
"Joining the mentorship changed everything. In 12 months, I went from struggling to leaving my job and earning over $61k in a single month. Focusing on solving problems helped me grow fast. If you’re unsure, it’s absolutely worth it.”
I hadn’t taken a vacation in five years as a PT. Three weeks after joining James’ mentorship, I’ve already closed $15k in new contracts and have 20+ leads — and I’m only 20% through the course. It’s been life-changing. If you’re a PT wanting to go online, this is the best way to do it.
I’m proud to announce the launch of my business mentorship. What’s inside? Well over 60 videos are ready for you to learn, listen and apply. Packed with real life examples, tutorials and tasks to make it as practical as possible so you can get the best results.
1
PERSONAL Branding
People buy from people, not businesses. Building your personal brand is the single greatest leverage you can build for your operation. Learn how to build an online presence and recognisable personal brand using the same methods I’ve used over the years.
EMAIL MARKETING & AUTOMATION 101
You don’t need paid ads to build a profitable fitness business. You don’t need large teams either. You just need a killer marketing strategy. Here, I’ll walk you through my proven marketing POA I still follow like the law across all my businesses.
2
3
INTRO TO LANDING PAGES
Forget websites. You don't need them. A well structured, purposely-built landing page will unlock 10x more growth potential for attracting new leads and business to your online fitness operation.
YOUTUBE FUNDAMENTALS
Discover the importance of long-form content and the impact that mastering this platform will have on the long-term success of your online fitness business.
Anyone trying to sell their services online. My background is coaching people as a Physical Therapist, then business coaching companies worldwide. This is everything I've learned with clients and in my own business, put into one plan you can follow.
Did James make this course?
Yes. I wrote over 5,000 words and filmed over 20 videos myself. My team helped with editing and the website. You're buying something directly from me.
Is this for the UK only?
No. This is for anyone in the world who wants to sell their services online.
How long will I have access?
For life. It's self-paced, so go through it on your own schedule and come back to any lesson whenever you need it.
Will I be able to speak to James?
Yes - I will be in the community to answer any questions and you can book 1-2-1 call with me for an additional fee.
Do I need good camera gear?
No. Most of this is built around what you already have, phone included.
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