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Join 12,000+ online coaches and business owners

The step by step how to guide

Never wonder why you're not getting clients online, ever again.

This isn't a course to follow, it's a challenge to complete. In 30 days, you will take your business fully online and understand exactly how to start winning clients remotely.

Learn The 3 Highest-Leverage Online Skills To Attract & Convert Your Ideal Clients

Nurture, convince, and sell while you sleep with carefully crafted magnetic sales content that attracts your perfect-fit customers from a pool of billions of people around the world
Create Scroll-Stopping Content
Discover how to create valuable, compelling content that your perfect-fit clients can’t ignore (and set yourself above the ChatGPT robots at the same time) 
Get new leads and close them on autopilot
Learn how to setup lead magnets from scratch and how to use them to turn a cold lead into a warm prospect
Write Online Assets That Sell For You
Extract yourself from sales calls by creating webpages that tell perfect-fit clients what you sell, why they need it, why they should trust you, and how to pay. These pages unlock scale most business owners only ever dream of.
JOIN THE MENTORSHIP 2.0

You work long hours and hustle every day, but don't have the freedom that your effort and expertise deserves. Moving your business online is the key to change that.  

Offline Business - Right now
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Online Business - 30 days from now
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Every client comes through referrals or cold outreach
Content pulling in leads while you sleep
No system. Revenue stops when you stop working
A landing page that closes clients on autopilot
Sales calls that go nowhere, over and over
Email sequences doing the selling for you
Capped income tied directly to your hours
Income that doesn't depend on your calendar
No email list. No audience. No leverage
A real asset: audience, list, offer, page

Discover Instantly Actionable Insights For Your Business.

I will not let you leave this challenge without a real, tangible result.

Knowledge is one thing, implementation is another. These 30 days will keep you accountable to doing the work that actually matters.

Day 1

Day 30

1

Week 1

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Foundation

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Week 2

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Foundation

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Week 3

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Foundation

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Week 4

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Foundation

1

Week One

Know Your Audience

Most people fail online because they talk to everyone and land with no one. I'll walk you through how to define exactly who you're talking to, what they want, and why they should choose you. Every piece of content and every offer gets sharper from here.

You walk away with a fully defined avatar and a content plan built around them

2

Week Two

Create "Scroll-stopping" Content

The business owners who remain invisible will be left behind in 2026. This webinar will show you how to stand out in a way that makes leads reach out to YOU

I'll show you how to build your content pillars and produce posts that actually grow a profile. Olly, my social media and YouTube expert, delivers a masterclass on hooks, titles, and platform-specific structures. The tactics behind accounts that genuinely grow.

You walk away with content live and getting twice the engagement you had before

3

Week Three

Turn Followers Into Leads

Followers don't pay invoices. This week you'll build a lead capture system: a lead magnet, an opt-in page, and an email sequence that works in the background. Conor, the person behind $2.5M in paid ad revenue for my brand, will also show you how to use ads to accelerate what you've built.

You walk away with a live lead capture system and a list that's actively growing

There's a science behind getting people to listen to you online, and this webinar reveals it. Learn the method I use to consistently go viral and get the right prospects engaging with my content

4

Week Four

Start Making Sales Online

This is the week it all connects. You'll finalise your offer, structure a landing page that converts without a sales call, and hear from Shan, CEO of Genflow, on how to turn your content and list into consistent revenue. By the end of this week, your sales page is live.

You walk away with a converting landing page and your first sales system in place

There's a science behind getting people to listen to you online, and this webinar reveals it. Learn the method I use to consistently go viral and get the right prospects engaging with my content

I’m not teaching ideas from a textbook. Everything you’ll learn has come from hard-won, real-world experience.

Multiple 7-Figure Businesses. Hundreds Of Millions Of People Reached With My Content. 8-Figures In Revenue Generated.

5M

Followers Online

4x

7-Figure Businesses

3x

No 1 Sunday Times Best Selling Author

The methods I teach are helping business owners like you WIN every day...

YOUR SCHEDULE

Learn and implement one core skill, every day, for 30 days.

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Bonus #1

FREE: Black Belt Content Mastery ($99 value)

Finally gain the confidence to post short form content

Master the art of the hook and scroll stopping content

Learn how to make content that builds a following, not just chasing likes

Bonus #2

Turn YouTube into a reliable sales mechanism for your business

Learn how to position a channel so you're seen as an expert

Create high-converting content, and turn viewers into consistent leads and sales.

FREE: Silver Play Button ($199 value)

Bonus #3

FREE: Send Emails, Get Paid ($99 value)

Perfect the art of email marketing and get your first $10k sale from email

Build an automated sales engine that nurtures, sells, and converts customers while you sleep

Turn cold leads into warm prospects through evergreen flows

Bonus #4

FREE: Lead Magnet Mastery

Understand the psychology behind high converting lead magnets

Discover how to properly create evergreen tools to build your email list

Design lead magnets that attract the RIGHT kind of lead

Bonus #5

FREE: Custom AI Tools

Accelerate your output, with custom tools trained on my exact methods

Generate scroll-stopping hooks, and turn them into full short-form scripts

Create landing page copy built on my eact teachings in minutes

This isn't a course to follow.
It's a challenge to complete.

You will be pushed to implement everything you learn

Every week we expect you to complete task's from the week prior. We believe keeping you accountable is the only way to avoid procrastination.

You will get realtime feedback and support

Between our Q&A calls and private Discord, you'll have every opportunity to get support from your teachers and peers to ensure you walk away with results

You will learn from the best in the world

You're not learning from online guru's with nothing to lose. You're learning from people who have achieved what you're striving to achieve.

You will have clarity on how to overcome every challenge you're currently facing

This challenge was purposely designed in a way to encourage linear growth, through a phased system that James follows to this day.

You only need to sign 2-3 clients to make your money back.

This is the most intimate and aggressive form of mentorship I've ever offered. By the end of these 30 days, your business will be in a better place.

£1,299/ $1,799

£799/ $999

Applications CloseD

Mentorship
Content and IP

Lifetime access to the Business Mentorship Course including all modules + new videos produced monthly.

Access to private community where you can chat with me anytime and be interactive with other members.

Detailed tasks per module so you can practically learn and then apply what I am teaching you in the course.

Bonus, lifetime access to Black Belt Content Mastery, Email Advantage, PT Starter Kit, Silver Play Button & Chatbot n chill

Get direct access to James and our Mentorship Community via Discord where James will critique, advise and support you on your business needs

Get direct access to James and our Mentorship Community via Discord where James will critique, advise and support you on your business needs

Due to the amount of people in the discord and my commitments to my other businesses, we are currently closed. You can still buy the mentorship, consume all the content and get going.

Join the waitlist below to know when we are back open.

£1,099 / $1,499

£749 / $999

Builder Tier

Secure your spot on the LIVE 30-Day Content, Leads, Money Challenge

4 weeks of LIVE coaching from James and his team

Access to private community where you can chat with me anytime and be interactive with other members.

Lifetime access to Black Belt Content Mastery, Silver Play Button, Lead Magnet Mastery and Send Emails, Get Paid

Direct support and feedback from our private Discord channel

Walk away from the challenge with a clear offer, content strategy, landing page, and automation frameworks for taking your buiness fully online

Due to the amount of people in the discord and my commitments to my other businesses, we are currently closed. You can still buy the mentorship, consume all the content and get going.

Join the waitlist below to know when we are back open.

sold out

£2,699 / $3,499

£2,599/$3,499

Operator Tier

Scale your business, increase MRR & build your personal brand

12 Months access to James and our Mentorship Community via Discord where James will critique, advise and support you on your business needs

Access to private community where you can chat with me anytime and be interactive with other members.

Lifetime access to the Business Mentorship Course including all modules + new videos produced monthly.

Detailed tasks per module so you can practically learn and then apply what I am teaching you in the course.

Bonus, lifetime access to Black Belt Content Mastery, Email Advantage, PT Starter Kit, Silver Play Button & Chatbot n chill

Due to the amount of people in the discord and my commitments to my other businesses, we are currently closed. You can still buy the mentorship, consume all the content and get going.

Join the waitlist below to know when we are back open.

sold out

Still got questions? My team will answer every single one.

If you're not 100% sure the challenge is right for you, book a free 30-minute call with our team. No pressure. No pitch. Just straight answers.

Go from 0-1 in just 30 days

Know exactly who your perfect client is

You'll define your avatar in week one so every piece of content, every email, every offer lands with the right person. No more creating content for everyone and converting nobody.

Build content that actually brings people to you

You'll create content with a clear structure designed to grow your profile and pull in warm leads. Not just more posts. Posts that work.

Grow your email list on autopilot

By week three you'll have a lead capture sequence live and collecting emails while you sleep. No cold outreach. No chasing. Just a system running in the background.

A landing page that converts without a sales call

You'll build and publish a landing page that does the selling for you. People land on it, they buy. No back-and-forth, no proposals, no waiting.

Email flows that turn subscribers into paying clients

You'll set up the automated sequences that take someone from "just signed up" to "ready to buy." Written, built, and live before the 30 days are up.

A clear offer you can actually sell

Most people fail online because their offer is vague. You'll leave with an offer that has a name, a price, a promise, and a reason people want it right now.

Live access to James and his full team every week

Four weeks of live sessions with James, his marketing team, and guest speakers who've generated millions online. You're not watching replays alone. You're in the room.

A private community holding you accountable for 30 days

Daily tasks, weekly homework reviews, and a group of people doing the exact same thing at the exact same time. The accountability that makes you actually finish.

My team becomes your team for the next 30 days.

The same people who drive millions of dollars in revenue per year for my businesses will be in your corner, helping you.

James smith

Having built multiple 7-figure businesses after creating one of the most recognisable personal brands in the industry, James now works with thousands of business owners through his Business Mentorship, teaching them how to:
  • Build a personal brand that actually drives sales
  • Create content that attracts buyers not just views
  • Position your offer to maximise revenue
  • Grow a business that doesn’t rely on constant hustle

Cam Duthie

Cam has repeatedly turned audiences into buyers for businesses just like yours. With 15+ years of brand and marketing experience, he has generated multiple 6 figure results through email marketing alone. Now he helps the community with:
  • Who you help and why they should choose you
  • Landing pages that turn visitors into clients
  • Email marketing that converts leads into sales
  • Content that attracts buyers, not just followers

Olly Staniland

Along with running his own YT channel with over 2m views, Olly works with numerous clients now earning up to $200k a month, helping them scattered ideas into clear, converting systems and executable plans. He helps our members to:
  • Structure offers that are clear, valuable, and easy to buy
  • Identify bottlenecks and implement solutions
  • Build repeatable systems that optimise growth
  • Turn ideas into action

Jayden Lee

A coach himself, Jayden has implemented the mentorship system to build his own personal brand & online business. He now supports the community by helping other coaches turn attention into paying clients. Specifically he is on hand to support you with:
  • Breaking down content strategy & improve positioning
  • Harnessing attention to turn viewers into clients.
  • Refining DM conversations into conversions
  • Guidance on building a coaching business

Join the Community (Reopening Soon)

Be part of a private space where creators and entrepreneurs get hands-on support, accountability, and clarity to scale faster.

Get personal guidance and quick answers whenever you hit a roadblock.

Stay consistent and focused alongside other driven creators pushing toward the same goals.

Receive insights and critiques you won’t find anywhere else

JOIN THE WAITLIST
Our reviews

The methods I teach are helping business owners like you WIN every day...

Join the Business Mentorship

If I’m really honest, I can’t expect to predict all your problems, so this course will grow with the people who are a part of it, as I learn your problems I’ll address them ongoing. Please also don’t forget this course is a tax write off for your next tax bill, it’s a legitimate business expense.

£1500 / $1999

£1999 / $2499

JOIN THE BUSINESS MENTORSHIP TODAY.

Lifetime access to the Business Mentorship Course including all 7 modules + new videos produced monthly.

Access to private community where you can chat with me anytime and be interactive with other members.

Detailed tasks per module so you can practically learn and then apply what I am teaching you in the course.

Bonus, lifetime access to the Short Form Content Mastery course.

OR

£1500 / $1999

$12,500

APPLICATION ONLY

10 WEEKS OF 1-1 COACHING.

Have me step inside your business and work closely with you on improving every area of your current operation.

FREE access to the full suite of Business Mentorship Courses (worth $2499)

Join our private Discord community where you can chat with me anytime and be interactive with other members.

Instantly receive new courses and modules within the business mentorship suite for free, for life.

OR

Have any questions?

Who is this course for?

This course is made for any business owner looking to sell more online. It condenses years of insights to show you how to build an audience and monetise using the proven blueprints I still use to this day.

I am struggling to get online clients, will this help?

Yes - the key focus in the course is how to get more clients.

Will the calls be recorded?

Yes, calls will be recorded. But we don't want passive learners. You are encouraged to attend all calls or as many as you can so that you are actively applying what you learn.

Is this for the UK only?

This is for anyone in the world that wants to start, scale and grow their online business.

Will I be able to speak to James?

Yes - I will be in the community to answer any questions and you can book 1-2-1 call with me for an additional fee.

Is this only for coaches?

This challenge is for anyone who wants to sell online.

Is James actually teaching?

Yes, James will be live teaching every week, along with the rest of his team